Why Outsource with Alpha BPO

South Africa has been voted the most favoured offshore BPO destination in 2021, according to the annual Ryan Strategic Advisory Front Office BPO Omnibus Survey of more than 600 executives from eight key sourcing markets, including Australia, Canada, France, Germany, Italy, Spain, the UK and the USA.

Financial Benefits

  • Achieve up to 60% savings in OPEX
  • Improve cashflows through reduced investment into infrastructure, systems development, staff training and absenteeism
  • Free up your internal resources for revenue-generating services
  • Streamline your core business processes and decrease time wasted on non-core functions

Business support

  • Real-time access to a team of industry specialists, chartered accountants, attorneys, and experts in operations, human resources, IT and compliance
  • Assurance from partnering with a reputable organisation run by a professional senior management team with a proven track record
  • Support from a skilled workforce with relevant industry experience

Customer Satisfaction

  • Achieved from minimal downtime through business continuity and overflow capacity support

REGULATORY COMPLIANCE

  • Achieved through enhanced GDPR and data protection practices and policies

The benefits of Durban &
Cape Town for BPO

Durban & Cape Town have been the leading locations for manufacturing and trade purposes and this has contributed to their growth as international BPO destinations. They are characterised by a large talent pool and low affordable pricing. These cities offer quality skills in the BPO sector especially for good quality voice-driven contact centres.

Superior quality of life

These Cities boast the best quality of living in South Africa as per the Mercer Quality of Living Survey 2019.

Ease of doing business

Ranked 1st and 2nd respectively in dealing with construction permits and getting electricity amongst key cities in South Africa.

Development of the Technology Sector

South Africa is ranked second for having Africa’s fastest internet speeds.

Development of an Innovation and Technology Business Incubator (InvoTech) funded by the Durban University of Technology and Small Enterprise Development Agency.Set up of Durban Technology Hub or SmartXchange, which provides enterprise development services to SMEs in the ICT sector.

The Mother City features a robust network of fibre-optic cables, which has greatly accelerated internet access to over a million people in the city. Largely due to the introduction of over 400 free Wi-Fi zones that are currently spread out across the metro.

Unique labour pool characteristics

The contact centre industry has thrived in mainly due to the neutral accent and superior English-speaking skills.

With over 60 000 relevant degree holders available for hire at the entry-level every year, BPO companies have expanded their services across a wide range of industries which include:

The benefits of Durban for BPO

Durban has been one of the leading locations for manufacturing and trade purposes and this has contributed to its growth as an international BPO location. It is characterised by a large talent pool and low cost. Durban offers quality skills in the contact centre space, especially for sales work, but is also focusing on increasing growth in niche functions. It offers good quality of life at a much lower cost as compared to other major South African cities such as Cape Town.

Superior quality of life

Offers the best quality of life in South Africa as per the Mercer Quality of Living Survey 2019. Additionally, it is ranked highly in terms of city cleanliness.

Ease of doing business

Ranked 2nd in dealing with construction permits and getting electricity amongst key cities in South Africa.

Development of the Technology Sector

Development of an Innovation and Technology Business Incubator (InvoTech) funded by the Durban University of Technology and Small Enterprise Development Agency.

Set up of Durban Technology Hub or SmartXchange, which provides enterprise development services to SMEs in the ICT sector.

Unique labour pool characteristics

The contact centre industry has thrived in mainly due to the neutral accent and superior English-speaking skills.

With over 60 000 relevant degree holders available for hire at the entry-level every year, BPO companies have expanded their services across a wide range of industries which include:

THE BENEFITS OF DURBAN FOR BPO

Key Points

  • 3.8 million Population
  • 2.3 million Working age population
  • 3 807 GDP (in billion rand)
  • Key universities/colleges ‐ University of KwaZulu-Natal, Durban University of Technology
  • Transport infrastructure ‐ Established and advanced transport infrastructure characterised by good quality roads and railway system, and international air and trade ports. Additionally, direct flights to London have been introduced by British Airways, complementing the existing 84 flights to London, Sydney and Tampa

BPO Facts

  • > 55 000 Relevant degree holders available for hire at entry-level every year
  • 3rd Largest employed talent pool in the global BPS sector at ~14,300 FTEs
  • 65-75% Lower costs than tier-2 cities in England and the lowest cost of operations in South Africa for contact centre and IT work

KEY BUSINESSES BASED IN DURBAN

  • Aspen Pharmacare
  • Bidvest Insurance
  • Combined Motor Holdings
  • Defy Appliances
  • Dube Tradeport
  • Hollywood Bets
  • Mr Price
  • RCL Foods
  • Transnet Pipelines
  • Union Airways

Real-life results

We generate results for our customers

“Durban has its act together in the BPO space and is expected to grow the fastest among all the cities in South Africa.”

Outsurance

“For the UK, in particular, there has been a stigma around the Indian accent. South Africa, as a destination, because it has such a neutral accent, especially Durbanites have such a neutral accent, means the UK population is receptive to speaking to individuals from South Africa, and in particular, Durban.”

UK-based contact centre

THE BENEFITS OF Cape Town FOR BPO

Key Points

  • Cape Town has been listed as one of the top cities in the world on the Global Cities of the Future winners (2016/17) for Foreign Direct Investment (FDI).
  • SA’s second largest municipal economy, second most important contributor to national employment, contributing 9,5% (EGS – Baseline Statistics 2019).
  • Cape Town has 4 top tertiary institutions:
    1. The University of Cape Town (highest QS World Ranking amongst African universities)
    2. University of Stellenbosch Business School
    3. University of Western Cape
    4. Cape Peninsula University of Technology

In addition, the University of Stellenbosch (second highest QS World Ranking amongst SA universities) is located just outside of the city’s boundaries.

BPO Facts

  • Good public transport linkages in the city
  • Soundness of banks rated third in the world by the WEF
  • The City’s top ranking in terms of providing electricity puts Cape Town in the top 20 percent of city economies worldwide.
  • South Africa is ranked second for having Africa’s fastest internet speeds with Cape Town boasting easy to find, reliable and fast WiFi.

KEY BUSINESSES BASED IN CAPE TOWN

  • Amazon
  • Microsoft
  • Johnson & Johnson
  • Thomson Reuters
  • Unilever
  • Panasonic
  • KPMG
  • DHL
  • Oracle
  • IBM
  • Aibus
  • GSK

SOUTH AFRICA’S GLOBAL BUSINESS
SERVICES VALUE PROPOSITION

STRONG FOUNDATION IN CONTACT CENTRES AND NICHE AREAS

  • Deep domain knowledge in financial services
  • Global delivery expansion from contact centres to non-traditional areas such as legal and healthcare, game development, mass communication and broadcasting, and learning management

SKILLED AND ENGLISH-SPEAKING WORKFORCE

  • Fluent English-speaking talent with neutral accent and high empathy levels
  • Cultural affinity with the UK, Australia, and increasingly, the US
  • Availability of large, and trainable talent pool, with strong understanding of technology
  • Availability of talent across multiple cities; additional talent pool via impact sourcing

SIZEABLE REGIONAL AND DOMESTIC MARKET OPPORTUNITY

  • Gateway to the African continent
  • Large domestic market with increasing demand across telecom, BFSI, and retail industries
  • Growing demand for digital solutions such as mobile payment systems, big data, and analytics

SIGNIFICANT COST SAVINGS

  • 60-70% lower costs than the UK and Australia, 25-35% lower than leading CEE locations
  • Incentives further reduce costs to bring them in the range of costs in the Philippines and India

SOPHISTICATED INFRASTRUCTURE AND ENABLING ENVIRONMENT

  • Availability of robust infrastructure and high quality of life
  • Government support at national, regional, and sectoral levels to boost infrastructure and skills development
  • Global contact centre standards ‐ ISO 18295 is based on South African standards. Multiple companies are POPI and GDPR compliant and have achieved ISO certifications

STRENGTHENING ICT AND DIGITAL CAPABILITIES

  • One of the best ICT infrastructures in Africa
  • Shift toward tech-enabled value addition to enhance customer experience: Evolving capabilities in omnichannel, customer analytics and next-generation solutions such as cloud, cybersecurity, AI, ML, and big data and analytics

SOUTH AFRICA’S GLOBAL BUSINESS
SERVICES VALUE PROPOSITION

large talent pool
Large talent pool

Large Talent pool

Superior English talent
Ranked 3rd among English service locations (written and spoken)
High levels of empathy
Proficient CX - lifecycle expertise (EQ vs IQ)
Cultural affinity to sourcing markets
Australia, UK and USA
Large pools of multilingual talent
Dutch, French, German and Italian
17.6 MIllion population
Aged 18-35 with neutral accents
16.5 MIllion english speakers
410 000 English speakers added to the workforce annually
Superior English talent
Ranked 3rd among English service locations (written and spoken)
High levels of empathy
Proficient CX - lifecycle expertise (EQ vs IQ)
Cultural affinity to sourcing markets
Australia, UK and USA
Large pools of multilingual talent
Dutch, French, German and Italian
17.6 MIllion population
Aged 18-35 with neutral accents
16.5 MIllion english speakers
410 000 English speakers added to the workforce annually

Large Talent pool

Superior English talent
Ranked 3rd among English service locations (written and spoken)
High levels of empathy
Proficient CX - lifecycle expertise (EQ vs IQ)
Cultural affinity to sourcing markets
Australia, UK and USA
Large pools of multilingual talent
Dutch, French, German and Italian
17.6 MIllion population
Aged 18-35 with neutral accents
16.5 MIllion english speakers
410 000 English speakers added to the workforce annually

Deep domain skills

South Africa prides itself on its ability to offer both entry-level customer service work as well as complex back-office and niche domain services.

  • 1st in the world for Auditing and Reporting Standards (World Economic Forum)
  • GDPR Compliant

  • World renowned data protection laws aligned to the UK and EU

  • Global pioneer and leader in international Customer Contact Centre Standard ISO 18295 ‐ 1:2017

2500+

qualified actuaries

7000+

legal graduates per year

12 800+

master’s degree graduates per year

43 000+

chartered accountants

45 000+

research and social sciences graduates per year

250 000

registered doctors, nurses and paramedics

2500+

qualified actuaries

7000+

legal graduates per year

12 800+

master’s degree graduates per year

43 000+

chartered accountants

45 000+

research and social sciences graduates per year

250 000

registered doctors, nurses and paramedics

Costs

South Africa offers major cost savings to source destinations such as Australia, the UK and the US of at least 40-45% on a steady-state operating basis (including overheads). This is supplemented by a national BPS incentive through the Department of Trade and Industry (dti) which pays prospective investors up to R290,000 per job created.

Significant cost arbitrage for voice and non-voice services

-45%

BPO – 45% lower voice-based contact centre operating costs than those in tier-2 UK and US cities

-40%

BPS -40% lower non-voice business processing costs than those in tier-2 UK and US cities

ARE YOU READY TO BE ONE OF OUR SATISFIED CLIENTS?